use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video advertisement so they can save their money a lot.
(4) Types of advertisement
Radio commercial useofmusic Appeals
< Image NO.3>
(5) Analysis of advertisement
In the media such like radio, they need to use listening feeling so they need to make very effe
of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine
include "Watermelon Man" (later performed by dozens ofmusicians)
‘Watermelon Man’ is a special track of one of Hancock’s best album, ‘Head Hunters’.
There is an recognizable intro featuring by Bill Summers blowing into a beer bottle, an imitation of the ‘Hindewhu’, an instrument of the Pygmies of Northeastern Zaire.
The track also features heavy useof Pygmies percussion.
of Echo'
To avoid 'Worn-out room facilities'(one of weakness) and 'Lack awareness of Echo'(one of treats), remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use solar heat, useof pollution-free wallpapers and tiles, and replacement of air-conditioners, TVs, lights to less electricity consumption products.
Ⅴ. Problem of commodore hotel
1.
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Other case of restaurants, meal time is longer and orders of beverage more increase when using musicof slow tempo. Like fast-food restaurants, they usemusicof fast tempo because this music help people to chew food quickly so they can finish meal time quickly. This can be under
of Sony's subsidiaries which are Audio division and VAIO division made digital music player. Users also got confused about the devices, as it couldn't play MP3 format but could only play ATRAC, which is made by Sony. It was too difficult and inconvenient for the consumers to use that devices and download music. Consequently, Sony failed.
According to the statistic, Sony believes they achieved a
of its convenience compare to CD players. However, the useof broad MP3 player wasn’t just caused by its convenience only, because every product has more than core benefit the product gives. We became curious what factor leaded MP3 player’s broad use, and the concept of ‘marketing’ came into our mind. That’s why we researched about Ipod, the leading MP3 player in the world. Of course, i
also feature. All of this can make for a The Sims-like experience. The "Cy" in Cyworld could mean "cyber" but is also a pun on the Korean word for relationship. Revenue is generated through the sale of dotori or acorns, which can then be used to purchase virtual goods, such as background music, pixelated furniture, and virtual appliances. Cyworld also has operations in China and Vietnam.
of Internet usage is 31% in China and 64% in the Britain.
The number of Chinese internet user is more over ten-times than Britain user.
However, The percentage of British Internet usage is over than twice.
Purpose to using Internet
And the purpose to use internet of Chinese is IM 91.3%, Online Music 91%, Online Movie/ Video 82.9%, Search 73.4%, Online Games 68.2%, News 63.4%, Em